News and Updates

PFA Chairman Emeritus Samie Lim, honored by the World Franchise Council as one of the WFC Lifelong Achievement Awardees


The World Franchise Council (WFC) conferred Philippine Franchise Association (PFA) Chairman Emeritus Dr. Samie Lim with a Lifelong Achievement Award for his outstanding contributions in the global franchise industry during the International Franchise Exhibition (IFE) in Abu Dhabi, United Arab Emirates (UAE).

Dr. Lim is the Father of Philippine Franchising and is considered one of the key voices of the global franchising community. He is also a strong proponent of the internationalization of Philippine franchise brands.


PFA Chairman Emeritus Samie Lim is sharing insights on the current issues affecting the Philippine franchising sector

The awarding was held recently at St. Regis Saadiyat Island Resort. Presenting the award were Dr. Hatem ZAKI, Head of WFC General Secretariat & Executive Board Member of the Egyptian Franchise Develop. Assoc. (EFDA), His Excellency Abdullah Al Saleh, Undersecretary of Ministry for Economy of Foreign Trade (UAE) and His Excellency Mohamed Helal Almheiri, Chairman of Emirates Association for Franchise Development & Director General of the Abu Dhabi Chamber of Commerce and Industry.

WFC is a global association with more than 40 members. It shares a goal with PFA – to promote the growth of franchising globally through the sharing of best practices among its members.

Meanwhile, the 7th edition of IFE was an opportunity for franchise brands across the globe to promote their products and services in the Middle East. The exhibition featured various business opportunities including tourism, hospitality, trade, health, education, retail, food and beverage.