Dr. Samie Lim, CFE

Chairman Emeritus
Director,International Relations
WFC Permanent Representative
(Blims Lifestyle Group)

Mr. Richard V. Sanz, CFE

Director, Digitalization

Ms. Sherill R. Quintana, CFE

Director, MSME Development / Homegrown Franchises

Dr. Bing Sibal-Limjoco, CFE

Vice Chairman
Director, International Relations
APFC Permanent Representative
(Francorp Philippines)

Mr. Robert F. Trota, CFE

Vice Chairman
Director, Filipino Global Brands
(Max’s Group, Inc.)

Dr. Alan L. Escalona, CFE

Director, Education, External Relations & Advocacy
Chairman, Council of Past Presidents
(Fruit Magic)

Mr. Jose Victor Paterno

Director, Foreign Franchises (Food)

Mr. Joseph Tanbuntiong

Director, Inclusive Business and CSR

Ms. Alice Liu

Director, Marketing and Promotions

Mr. Jose Magsaysay, Jr., CFE

Director, Homegrown Franchises (Food)
(Potato Corner)

Mr. Sam Christopher Lim, CFE

Director, ASEAN and Special Projects
(Blims Lifestyle Group)

Mr. Jose Mari Del Rosario

Director, Foreign Franchises (Non-Food)
(Microtel by Wyndham)

Ms. Rebecca Bucad, CFE

Director, Membership Recruitment
(K2 Pharmacy)

Mr. Jeoffrey Yulo

Director, Governance and Ethical Standards

Mr. Joey Garcia, CFE

Director, Advocacy and External Relations

Mr. Jerome Tuguin

Director, Research and Information
(Mister Donut)

Atty. Ferdinand Negre

Corporate Secretary
(Bengzon Negre Untalan Intellectual Property Attorneys)

Atty. Reena Mitra-Ventanilla

Assistant Corporate Secretary
(Quisumbing Torres Law Office)

Ms. Yvette Pardo-Orbeta, CFE

Director, Allied Services
(Asian Institute of Certified Franchise Executive)