PFA BOARD OF TRUSTEES AND DIRECTORS 2019-2021 

 
Dr. Samie Lim, CFE

Chairman Emeritus
Director,International Relations
WFC Permanent Representative
(Blims Lifestyle Group)

Philippine Franchise Association - Franchising - Franchisee - Franchisor
 
Mr. Richard V. Sanz, CFE

Chairman
Director, Digitalization
(Bibingkinitan)

Philippine Franchise Association - Franchising - Franchisee - Franchisor
 
Ms. Sherill R. Quintana, CFE

President
Director, MSME Development / Homegrown Franchises
(Oryspa)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Dr. Bing Sibal-Limjoco, CFE

Vice Chairman
Director, International Relations
APFC Permanent Representative
(Francorp Philippines)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Robert F. Trota, CFE

Vice Chairman
Director, Filipino Global Brands
(Max’s Group, Inc.)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Dr. Alan L. Escalona, CFE

Director, Education, External Relations & Advocacy
Chairman, Council of Past Presidents
(Fruit Magic)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jose Victor Paterno

Director, Foreign Franchises (Food)
(7-Eleven)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Joseph Tanbuntiong

Director, Inclusive Business and CSR
(Jollibee)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Ms. Alice Liu

Director, Marketing and Promotions
(Penshoppe)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jose Magsaysay, Jr., CFE

Director, Homegrown Franchises (Food)
(Potato Corner)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Sam Christopher Lim, CFE

Director, ASEAN and Special Projects
(Blims Lifestyle Group)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jose Mari Del Rosario

Director, Foreign Franchises (Non-Food)
(Microtel by Wyndham)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Ms. Rebecca Bucad, CFE

Director, Membership Recruitment
(K2 Pharmacy)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jeoffrey Yulo

Director, Governance and Ethical Standards
(Goldilocks)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Joey Garcia, CFE

Director, Advocacy and External Relations
(Wendy’s)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jerome Tuguin

Director, Research and Information
(Mister Donut)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Atty. Ferdinand Negre

Corporate Secretary
(Bengzon Negre Untalan Intellectual Property Attorneys)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Atty. Reena Mitra-Ventanilla

Assistant Corporate Secretary
(Quisumbing Torres Law Office

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Ms. Yvette Pardo-Orbeta, CFE

Director, Products and Services
(Asian Institute of Certified Franchise Executive)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Federico Moreno

Regional Director, NCR
(Xcess Salon)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Francis Glenn Yu

Regional Director, North Luzon
(SEAOIL)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Dave Francis Dy

Regional Director, South Luzon
(LC Big Mak Burger)

 

 
Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Johnny Que

Regional Director, Western Visayas
(Waffle Time)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Kenneth Lim

Regional Director, Central Visayas
(Dessert Factory)